Gallo Proposal
Proposal for the production of a distributor meeting for Gallo Winery. The book needed to evoke the rich furnishings of an early 20th-century men’s club, the concept for the meeting. Working with a bindery, we created a slipcase and faux-leather screwpost binder so the proposal would feel like an old world book sitting on the shelf of that men’s club. I folded the scenic designs into the book to accommodate the large renderings and to reveal those designs in a more dramatic fashion.
Client: ProActive
Creative Director: Michael McCauley